Web Branding – Make A Name For Yourself

There really are three different levels of marketing significance when it comes to your online business.

There are three different levels of strategy that result in three different sets of results.

1) Advertising – This role is primarily designed to elicit short-term results on a specific campaign or site performance goal.

2) Search Engine Optimization (SEO) – This role is designed for long-term growth by getting search engines to recognize your site and view you as trustworthy and describing of a high ranking.

3) Web Branding – This role is also designed for long-term growth, but may have more to do with customer confidence in your product and less to do with driving new traffic to your site.

In web branding the idea is to develop a confidence in your product and or service.

Did you know it is possible to develop a strong web brand and find customers returning even if that means paying more with your site?

Why is this true?

If you develop sound web branding strategies a customer will have no problem returning to use your services or buy your product. Customers will pay the extra if for no other reason than they are confident you can and will deliver on your promises. These customers have seen your track record and they are satisfied you will do what you say you will do.

In times past there was greater brand loyalty for house cleaning products, food items, clothing and even vehicles. Branding of most products is becoming harder to do, but it's not impossible.

Web site owners who have taken the time to really understand the core of their business begin to gain a clear picture of how they can take the uniqueness of the business and leverage that special something into a means of branding their company online.

This is important because there are businesses that stop at advertising. Other businesses will add an impressive array of SEO strategies that will eventually get them noticed. While both of these are important strategies the miss the mark in defining the difference between online businesses that sells a product and THE online source for a product or service.

The end goal is to have customers view you as the only reputable seller of whatever product you specialize in.

There are many too many businesses that are content to simply sell a product without ever really making a name for themselves.

Is not it time you started taking steps to make a name for yourself?

Russia Number One In Weapons Export

The report "Weapons supplies to developing countries 1998-2005" published by the research service of the USA Congress contains data claiming that last year Russia became number one in weapons export to developing countries with the total sum of contracts contracts adjusted to 7.1 billion dollars. According to this document, excerpts from which were published with comments in The New York Times, Moscow beat Washington, which took the third position with its 6.2 billion dollars contracts. The second position belongs to France: it sold weapons on 6.3 billion dollars, according to the US Congress.

However, several facts of the "sensational" document cause serious doubts. First of all, data provided by the US Congress do not gee with the information spread in the beginning of the year by the federal commission of military-technical cooperation of Russia where the volume of Russian weapons export in 2005 was estimated 6.126 billion dollars. The sum can be considered record as in recent years Russian exporters could hardly reach the verge of 5 billion dollars. It seems logical to be interested in clarification of the 1 billion difference in the Congress and the Federal commission data.

Washington did not beat about the bush to find an explanation of the difference mentioned above: their comments indicated the fact that they also included Russian export of several land anti-aircraft defense systems (zenith-missile complex TOR-M1) to Iran. At the same time the report did not emphasize the fact whether Moscow had already supplied the systems to Teheran or not. It only informed that the affair cost 700 thousand dollars and that apart from zenith-missile complex Russia had also sold 8 air tankers to Iran. Ides, Washington included Russian help concerning Teheran's military equipment modernization into the volume of Russian supplies to Iran. In two words, Russia became "champion in weapons export" through not only India and China, but also Iran.

And this is the second point that causes hesitations about objectivity and relativity of the analysis held by the research service of the Congress. Warlike equipment and arms export has always been quite a politically loaded issue. While marking Russian success in weapons trade the US report distinctly observations upon their backsliding from leading positions in this chart. Interestingly, this happens straight ahead to the Congress elections. The report claims that the States have lost a significant share of the weapons market since 2004. That year the US did 9.4 billion dollars on weapons trade while Russia did only 5.4, and now Russia is one billion dollars ahead. The conclusion which is likely to get into many people of electional age minds is quite predictable: to vote for democrats who can bring back our leadership in weapons trade which means new jobs, new earnings …

It is necessary to mention that weapons export matters in the States are not on the decline. In 2005 the US income from weapons trade was inconsiderably smaller than in 2004, coupled, Russian achievements in this sphere do not look that impressive in comparison with just one of the US contracts – 7 billion dollars contract with Turkey. Moreover, the US also provides NATO countries with weapons as well, while the mentioned market zone is deadly closed for Russian weapons suppliers.

The General assembly of NATO has recently made a decision to organize a special group to work out new international regulations concerning weapons trade and export. Experts hope that after the regulations come into force data on the achievements in this sphere will be more truthful and reliable.

Source:

http://www.rian.ru

Translation: Lavrentyeva Natalya

Home Improvement Tips For Smart Homeowners

When making improvements to your home, often times small things can make a big difference. Below are six little tips that you may not have thought about, but could be quite helpful in your next home project.

1. Pick out a suitable height for wall outlets. Though most electricians place outlets 12 inches up the wall from the floor, many people find that height is not high enough to be convenient. As an alternative, consider whether 16 inches might be a better height for less bending, and to get the most out of power cord length for tabletop electric items such as lamps.

2. Use a stainless steel taping knife. Use a tool made out of this material for your sheetrock taping to minimize the amount of cleanup time that is needed after the project is done, and to limit any possibility of having rust forming on the knife, which will make it useless for future projects.

3. Recycle old electronics and appliances. Many electronics recycling establishments are popping up all over the nation and will take your out of date electric products for free disposal that is a lot more eco friendly than putting them in the trash to be put into the landfill. If they’re in working condition, see if a charitable organization will take them so that they can be used again for extended life before they’re recycled.

4. Be organized. Know about every major element, each step of the way through the remodeling process. This will help you to ensure that your contractors will all arrive on the right days for tasks to continue progressing. When your electrician arrives at the correct point, for example, it means that the building team won’t need to wait to put up the walls or ceiling.

5. Put in a dormer to turn your attic into livable space. By building a dormer or two into the attic space, a properly constructed attic will receive natural light and added height to make it a much more appealing room. This can give your home a whole new space like a home office, play room for the children, or even a guest bedroom.

6. Measure everything. There is no such thing as guessing or “eyeballing” a measurement when it comes to the perfect home renovation. More often than not, you’ll find that the way that something looked inside a huge store is quite different than the way that it will appear in your residence. You don’t want to end up getting a kitchen island that will consume every square inch of floor space, and returns are costly and time consuming.

Traveling With a Toddler – 5 Tips to Keep You Sane!

Traveling can be taxing and difficult on its own, nonetheless, traveling with a toddler. In order to ensure a good, fun, and happy trip, here are a few helpful tips!

1. Bring A Special Bag

My daughter is currently obsessed with Dora and Diego. So in preparation for a recent trip, we purchased a Diego backpack for all of her toys. Not only was my daughter thrilled with the backpack, but she was also able to wear it while traveling, so freeing my hands for something else!

2. Pack Lots of Toys and Drawing Supplies

Being prepared is the key for pleasant travels. You can never have enough books, coloring books, crayons, stickers or toys for a toddler. To make sure that it's really special and new, start buying supplies in advance. That way there is extra excitation and eagerness to read a new book or use new crayons. A great place to find inexpensive and small items is the Dollar Store.

3. Bring the Favorites

A great tip I learned from a season mom is to start putting away favorite toys before a trip and then re-introduce while traveling. Not only are the kids excited to see the toy, but you already know they will happily play with it!

4. Do not Forget The Snacks

Food and drinks are always a necessity while traveling. Juice boxes and goldfish are an essential; however, bringing new items may also work. Try making trail mix and have two bags … one for the trip there and one for the way home. And be prepared, if you are flying, security may seize your opened containers. I found that they allowed my daughter's sippy cup with juice, but that might not be the case at all airports. Bottom line, have a "plan B" in place!

5. Maintaining A Schedule

Although you're on vacation, following your typical schedule and routine can be comforting to a toddler. If your child is use to taking a daily nap, do everything in your power to maintain that schedule. Otherwise, you could be vacationing with a cranky and unpleasant child … which is not relaxing or fun!

Traveling with a toddler can be lots of fun, but be sure to plan ahead. Be prepared and expect the unexpected! If you can roll with the punches, everyone is sure to have a great time!